If you’re trying to grow your business in the digital age, then you know that your target audience isn’t just sitting around waiting for you to reach out to them. Instead, they’re buried in their own virtual world, using apps and websites to find useful information about products and services that suit their needs.
They aren’t sitting around waiting for an advertising campaign or other marketing material from you. This means that as a business owner, marketer, or digital strategist, you have two main options for reaching potential customers: targeted organic website traffic (such as search engine optimization) and email marketing. Each has its pros and cons, but both can be incredibly useful when it comes to growing your business.
Organic Traffic Is Becoming More Important
One of the most important things to keep in mind as you’re creating and executing your marketing campaign is where all of your customers are finding your brand. For example, if all of your customers are finding you through organic traffic on Google, Facebook, or other similar websites, then you aren’t spending any money on advertising at all.
Two things are responsible for the increased importance of organic traffic. First, consumers are growing more and more immune to traditional advertising strategies. They’ve been bombarded with advertisements their entire lives and now they are used to ignoring them.
You need to provide readers with a reason to click on your content. How can you do that? You need to show that your content has value — information they can use to improve their lives.
Why You Should Care About Email Marketing
As mentioned above, people are growing increasingly immune to traditional advertising. This means that a new customer is less likely to stumble upon your website by accident. This also means that new customers are less likely to read your advertisements. They are simply too busy to take the time to read about your products and services. As a result, you have to work a little harder to obtain new customers and keep the ones you have satisfied.
You can’t just sit back and wait for customers to come to you. You can’t rely on your website to be discovered by accident. In short, you have to get creative. You can use email marketing to set up a system for reaching out to potential customers. You can use email marketing to grow your subscriber base so that you have a ready and waiting source of customers. This can be incredibly useful for growing your business and minimizing your spending to get real organic traffic to your website through that.
